Many consumer brands are shifting away from DTC, but SharkNinja is seeing more growth from it. They reported earnings this week and talked about DTC growth domestically and internationally. It's part of their flywheel that includes product innovation and targeted marketing.
Current Backyard released the Model G+ electric grill at the end of last year. It's an even better version of their initial
electric grill release at the founding of their brand. I reviewed it and liked how much it cooks just like a gas grill. They're in a league of their own with electric grilling.
Outdoor Brands, LLC has been actively getting their grill brands in front of audiences of organizations like UFC and NASCAR. They added another by deepening the relationship between PBR and their Oklahoma Joe's brand. It's another organization with passionate fans and overlapping
interests.
Finally, as the hardware retail industry consolidates, large owners are also getting bigger through opening new locations. Two large Ace franchisees have been opening stores through the past couple months with more on the way.