Traeger had some struggles in 2025 from continued weak consumer spending on grills and added tariff pressures. Despite performance goals not being reached for executive bonuses, Traeger's board has decided to award discretionary bonuses. Both their CEO and CFO were awarded bonuses.
One thing that has been working for Traeger is selling grills in the under $1,000 price point. They'll have two new
products in that segment in Q2. We think one will be a new griddle that will be priced at the competitive $500 mark.
Pit Boss has some new electric vertical smokers they released with Lowe's. They launched the DX digital vertical smoker that connects to your phone with WiFi and Bluetooth. It has a great temperature range for smoking of 100 degrees F to 300 degrees F. They also released a more value priced analog version.
Finally, Solo Brands issued a revenue
forecast for 2026 that's lower than 2025. They think there will be continued issues with demand. Despite the lower revenue, they expect better EBITDA margin.
Part of their EBITDA increase is from expected tariff refunds. I was a little surprised to see their forecast include that assumption because very few forecasts I've seen have due to the uncertainty.