Traeger completed a 1-for-50 reverse stock split this week. With their stock price hovering around $0.60, it was a way for them to stay in compliance with the stock exchange. It went into effect after market close on Tuesday.
I was on The BBQ Central
Show talking about Traeger's reverse stock split. We covered the recent history of Traeger and how their strategy has shifted since their IPO. Make sure to give it a listen.
Solo Brands had a transformational 2025. They started the year with some major struggles and managed to get back on track through product innovation and right-sizing their business. They reported earnings this week, and noted they saw success from their new products. They still have some expense
optimization to do though yet in 2026.
Outdoor Brands has been making quite a bit of news lately as they're gearing up for growth. To help accelerate their efforts and have a cohesive marketing strategy, they've expanded their agency model. The firms that they've selected are some of my favorite to work with.
If you're in New Orleans or by Evans, Georgia, there's stuff to do today. It's the last day of the HPBExpo in New Orleans, so make sure to see the
latest grills and make some connections.
In Evans, GA is recteq Fest, the annual recteq celebration. It's a free, family friendly event where you can buy discounted scratch and dent grills, and of course, eat barbecue. The event also has a solid music line-up headlined by Edwin McCain. Reached for comment, he said "I'll be" at recteq
Fest.
Finally, Breeo has a new product to make log splitting easier. You place a log into it resting on a blade, and hit the top of the log with a mallet. It's a nice addition to their ecosystem.
