Good Morning! 

Solo Stove released the Infinity Flame yesterday, their first gas fire pit. It has a unique burner design to more closely resemble their smokeless wood fire pits. This includes a burner around the inside that looks like a secondary burn.

We're seeing more propane fire pits on the market over the past year both from new entrants and companies that have traditionally focused on wood fuel. They each offer something a little bit different in terms of features, so it will be interesting to see what consumers respond to.

Sponsored By Coyote Outdoor Living

The new Gen 3 Series Grills deliver precision and peace of mind with ceramic briquettes, LED-lit control knobs, and, on select models, advanced thermocouple safety technology. For versatility, the Gen 2 Pellet Grill offers Smart Drop™ pellet feed, dual fans, and customizable cooking surfaces for everything from low-and-slow smoking to high-heat searing.

Coyote Outdoor Living is family-owned and built on a passion for outdoor living, Coyote creates premium grills and accessories designed to last. With innovation, safety, and craftsmanship at the core, every product is made to bring people together around great food.

Solo Stove also put a trademark on their Signature Flame. They described what makes their flame unique. With that announcement, they've been moving their marketing more towards the benefits of a fire with family and friends, rather than their previous focus on smokeless features.

This week was my first week on The BBQ Central Show since being inducted into The BBQ Central Show Hall of Fame. We had a little bit of live fire talk at the end of my segment, but the longer conversation was focused around my origin story.

TIKI Brand has partnered with Costco on a new smokeless fire pit exclusive to the retailer. It has all the features that I like about TIKI's fire pits in a package that only costs $270. It also has a few details that make it unique.

Tractor Supply kicked off this earnings cycle and had good year over year growth in the quarter. Unfortunately, it wasn't in grills where they noted softness. They also announced their plan for new store openings in 2026.

Finally, SharkNinja has a new celebrity partner. They announced that Tom Brady is a brand ambassador through an Instagram campaign to roast him. The deal is for two years and it's centered around marketing with some internal consulting.

Have a Great Weekend! Go Green!

Wes Wright

Founder and CEO

Sponsored By The HPBExpo