Good Morning! 

Ninja has developed a strong following. They are most known for their appliances, but the enthusiasm for the brand carried outdoors when they released the Woodfire Grill. Ninja believes there's untapped potential in outdoor cooking, so they've released their first full sized grill.

...But we're not just entering the large-format outdoor cooking market, we're redefining it. This is a big definable global category with significant upside. We're confident that FlexFlame will excite consumers in an industry that has seen soft demand post-COVID. -Mark Adam Barrocas, CEO of SharkNinja

The new Ninja FlexFlame is a propane fueled grill that also can cook with different methods. There's a pellet burning smoker box on the side for smoking, and there's a fan for convective cooking. The grill will be rolling out over the next month, and it will be exclusively at Home Depot.

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I was on The BBQ Central Show this week talking about Charbroil's acquisition of Spark Grills, the new Pit Boss Phoenix kettle grill, and a variety of other topics. I followed Steven Raichlen, so you'll definitely want to listen to the show.

Pit Boss has continued their stream of new product releases. This week it was a new Navigator, which to me is one of their best pellet grills. The Navigator has a bunch of cool features like a touchscreen and a roll top lid, but my favorite is that there's a prep station on the side of the grill.

Last week there was an article about Solo Stove conducting layoffs. This week there was more news that the CEO of Solo Brands, the owner of Solo Stove, has resigned. He was the CEO for only thirteen months and was part of the way through turnaround efforts.

Many companies are trying to predict and understand what tariffs may be coming. One of those companies is Napoleon, who is based in Ontario, Canada. They wrote Canadians an open letter to buy Canadian las weekend. They're also strategizing how they can minimize the impact on US customers if there is a tariff on their grills.

Finally, The Good Charcoal has added distribution of their Super Briquettes in 6 lb bags to some Walmart stores in Florida. They've done a great job expanding their distribution to many big name retailers.

Have a Great Weekend!

Wes Wright

Founder and CEO

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Sponsored By Green Mountain Grills

Pellet grills from GMG do things that other grills can't. It's apparent without even having to get to the technical specs. Getting the most out of your grill comes from its ability to cook as many different ways possible. Sure, a GMG pellet grill will make a killer brisket and pork butt, but other food is unlocked with accessories like a side burner, rotisserie, a pizza oven, and a rack system for optimizing space.

Go to a local dealer to see the GMG difference first hand today!