Good Morning! 

The release of the Traeger Woodridge pellet grill appears imminent at this point. I’d expect it to come out next week based on information that I’m seeing. I think it will be spec’d as anticipated and replace the Pro model as previously predicted.

A full product listing (with availability) has popped up and a video showing the assembly process of the Woodridge. Much like the Pro models were before, it’s very similar to an Ironwood. It has all the key upgrades from Traeger’s newer models like the Pop-And-Lock accessory rack, EZ-Clean Grease & Ash Keg, and the new, more open style grill design.

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It’s been a long time coming, but we put up a review of a 36” Blackstone griddle this week. It’s gotten almost two years of use, and it’s lived up to the hype. I’d recommend it for anyone that’s considered getting one.

There’s been lots of wireless temperature probes released this year. Adding to that trend, ThermoPro released a new one that has a neat charging block design. You can stack the charger base of the probes with the included display. It also has specs similar to all the other competitors released this year.

Lillie’s Q BBQ sauce and rubs has a new owner. They sold to OWS Foods, which is a private equity backed manufacturer of spices and rubs. OWS does white labeling, and also owns the brand Head Country.

Finally, Academy Sports is continuing their growth plans with 20 - 25 store openings planned for 2025. They have a unique business that doesn’t have many direct comparables. Instead, they comp categories against different retailers. Grills, for instance, they comp against big box hardware. As part of that discussion, they broke down how they evaluate market share.

Thanks for Reading!

Wes Wright

Founder and CEO

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