Good Morning! 

Grilla Grills products are coming to retailers over the next few months. Parent company, American Outdoor Brands, reported earnings this week and said not only will their grills be retailed, but also their modular outdoor kitchen. That’s a new category for retailers, so I’ll be interested to see how it performs. It hasn’t been announced which retailers will get Grilla products, but I’m guessing Academy Sports.

American Outdoor Brands’ earnings were also notable because they had sales growth, which is something we haven’t seen with manufacturers lately. They found success with new products, like the Grilla Grills Mammoth. As they continue to grow their outdoor lifestyle brands, their revenue mix has continued to shift towards that segment and away from shooting sports.

Sponsored By Green Mountain Grills

Green Mountain Grills has been making pellet grills for 17 years. We have continued to improve our grills based on customer and pitmaster input. At retail prices that range from $499 to $1,199, customers can afford GMG’s products. We also produce some of the best pellets on the market, hands down.

The unparalleled technology of the GMG Prime 2.0 APP is standard in all of our units. Our users have full control of time and temperature along with the trustworthiness of our tried-and-true dual meat probes. Furthermore, one can customize any temperature throughout their cook and save those profiles for the future. The GMG Prime APP gives you total control to stay connected and in tune with what's on your grill from anywhere. GMG continues to lead the way in connected grilling. 

The beauty of the PEAK and LEDGE 2.0 is that you can use our new RACKT accessories to create your perfect cooking configuration for every meal. The standard upper rack can be placed in RACKT to add space where you need it. Enabled with GMG RACKT™ technology, this grill can be easily equipped with additional rib racks, smoke shelves and griddles.

The GMG SideBURN™ is also a must-have for any PEAK or LEDGE 2.0 grill. This high heat, electric side burner attachment gives our customers the ability to sauté, boil or even sear.

Learn more at Green Mountain Grills' website or by visiting your local dealer.

You’ve probably never eaten barbecue and thought, “I wish this was caffeinated”, but if you have, 5-Hour ENERGY has a new product for you. In a creative BBQ marketing tie-in, they have a limited release, caffeinated BBQ sauce. Each serving has 60 mg of caffeine, which is about the same as drinking two cans of Coke.

Ooni also has a new consumable this week. In a partnership with bourbon maker Four Roses, they released Bourbon Barrel Honey. Like you'd imagine, it’s honey that has been aged in Four Roses bourbon barrels, which sounds delicious. You can use it in mixed drinks or to drizzle on your next pizza.

Komodo Kamado released the Goldilocks Kamado this week. They sell some massive cookers, and at 38”, this one is sized just right between their current 32” and 42” Kamados. If you’re looking to buy their new grill, you’ll likely have to wait. While I saw this grill advertised, the link to their website is broken, with no mention of the new grill anywhere, so stay tuned.

Vista Outdoor, the parent company of Camp Chef, received approval from the Committee on Foreign Investment in the United States (CFIUS) this week to sell their Sporting Products division to a foreign buyer CSG. That was a big hurdle in their process to sell that business unit and take their outdoor brands division public. A day later though, they received another offer from MNC Capital for more money. We’ll see if the same valuation and financing concerns remain with their updated offer. Vista delayed their shareholders meeting as a result of the new offer.

Finally, Kingsford has partnered with newly retired NFL player Jason Kelce. He joined fellow ex-NFL player, and member of the legendary 2001 Canes football team, Vince Wilfork in a new ad campaign. The two and will continue with advertising for the brand through the summer.

Have a Great 4th of July!

Wes Wright

Founder and CEO

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Sponsored By Franklin Barbecue Pits

Franklin Barbecue Pits, designed by famed Pit Master Aaron Franklin are built from heavy duty USA steel and made by craftsmen right here in the USA. For BBQ beginners and pros alike, its design and construction make it one of the best offset smokers for the backyard. And it will last for generations. Get yours at a BBQ dealer near you, or direct from Franklin if you don’t have a local dealer near you. We love and support local businesses, so if you’re a BBQ dealer that wants to carry Franklin BBQ Pit, please reach out!