Good Morning! 

Between Charbroil, Pit Boss, Oklahoma Joe's, and now Current Backyard, W.C. Bradley Co. has a grill for every consumer. Their entrepreneurial history dates back to 1885, but their brands are leaders today.

W.C. Bradley Co. Group President - Outdoor Cooking, Tom Penner, has done an excellent job leading the strategic direction of the brands. I interviewed him about the evolution of Charbroil, the acquisition of Dansons, and how they're focused on versatility.

He has a very cool job, but also one that I'm sure keeps him extremely busy. A big thanks to him for taking the time for the conversation.

Sponsored By Franklin Barbecue Pits

Franklin Barbecue Pits, designed by famed Pit Master Aaron Franklin are built from heavy duty USA steel and made by craftsmen right here in the USA. For BBQ beginners and pros alike, its design and construction make it one of the best offset smokers for the backyard. And it will last for generations. Get yours at a BBQ dealer near you, or direct from Franklin if you don’t have a local dealer near you. We love and support local businesses, so if you’re a BBQ dealer that wants to carry Franklin BBQ Pit, please reach out!

Traeger reported earnings this week and saw revenue growth from grills. That's a great sign for their business, and wasn't expected given what we've heard from other companies. They said they'll have a new grill coming out in Q4 of this year. My guess is it will be a new version of the Pro Series.

Vista Outdoor reported earnings this week, but there was nothing new on Camp Chef from what we heard previously. Outside of earnings though, Camp Chef announced a multi-year partnership with Guy Fieri. The collaboration will include co-branded grills and is slated to officially be launched next week.

Solo Stove's parent company also reported earnings this week, and guided down for the year. As part of their strategic rebuild this year they completed a consumer survey of over 2,000 participants. They got some great insight into Solo Stove that they'll use to expand their total addressable market with some new innovations in 2025.

Finally, Gozney announced a collaboration with Hedley & Bennett. The partnership includes limited releases of their new Arc XL pizza oven. One colorway of the oven is limited to just 100 units.

Have a Great Weekend!

Wes Wright

Founder and CEO

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Sponsored By Big Green Egg

At Big Green Egg, we’re not just the best Kamado grill on the market; we are a lifestyle brand dedicated to enhancing outdoor entertaining. The Big Green Egg believes in bringing families, friends and neighbors together to cook over live-fire. Our “EGGhead” community of loyal fans create memories with the delicious and diverse food they can prepare on their Eggs. 

With a rich 50-year history and a strong presence as an iconic brand in the outdoor kitchen industry, we are committed to providing our customers with premium products and a seamless experience, both online and offline. And we are now hiring for our headquarters location in Atlanta!

We offer a fun work environment, with lots of food and BBQ (of course!), as well as competitive benefits, including a 401(k) match, medical and life insurance, to name a few. More detail on open roles in links below and/or click on this link to apply. 

Lead Mechanical Engineer; Lead User Researcher; Distributor Development Sales Manager