Lowe’s reported earnings this week, and like all other retailers, noted that they’re still seeing pressure on grill sales. They took a geo-targeted approach to spring marketing this year, starting in the south of the country and working their way up. They believe it was successful and has built momentum heading into Q2.
Broil King is set to release a new connected Kamado style grill. It uses
their iQue technology, so you can set a temperature and let the controller do the rest with an onboard fan. What’s especially unique about their new grill is it’s dual fuel. It can run on charcoal, like other Kamados, or it can be pellet fueled.
Blackstone announced this week that they’re an official partner of the PGA TOUR. They’ll engage with the TOUR through content, player relationships, and onsite activations. It’s a partnership that surely has a lot of cross-over between
their target demographics.
Miller Lite has marketed to grillers through some unique products over the past few years. This year they’re back at it with the Big Green Kegg. Like it sounds, they worked with Big Green Egg to develop limited edition Eggs that have been transformed into keg coolers. These will certainly sell out quickly.